Strategic Considerations for Promoting Your Next Virtual Event

With  only half of registrants likely making it to a live event, enlist your  out-of-the box creative thinkers and consider these strategic tips for  promoting your next virtual event. The result will be higher registrants,  greater content retention and a highly successful ROI.

• Well organized pre-event messaging: Pre-planning for the event is key! Advance time (45-60 days out) is necessary  to spread the word about your event through your own marketing channels, as  well as sharing information among potential attendees. Being well prepared  lessens stress for all involved.
• Easy and early registration: A  complex and lengthy registration process can scare off potential registrants.  Utilize quick and easy links via email, the company or event website, and  social media platforms. Early registration discounts also entice quick  responses. Provide an eye-catching landing page that leaves registrants with  more than just a “thank you.”
• Social media integration: Get  creative…think beyond traditional posts. Use LinkedIn to circulate an event  page, create a Facebook fan page that promotes your event and builds  enthusiasm for your company, or add videos on YouTube to generate interest in  your event, topics and speakers. Keep content concise and creative, and  include links to your event page on all social media posts.
• Reminders: Reminding registrants  the week of an event will help ensure they actually attend. Strong virtual  event platforms like Xyvid Pro offer an easy, automated opportunity to create  reminders. Engaging with the audience and auto-reminding them will increase  your attendance numbers.
• Referrals: Approach those in your  current circles for referrals. Tap into your email database, talk to current  clients, and send personal messages to your LinkedIn and Facebook contacts.  Consider partnering with others in your market/field. Ask these valuable  contacts to include a link from their website to your event  page.
• Engage on event day: Provide your  registrants with a valuable outreach and retention tool about an hour before  the event – a log-in reminder. Don’t lose momentum with attendees on event  day. Contact them with instructions to easily access your  program.
• Pick the strongest topics: Ensure  that your event’s content hits on the most appealing subjects for your target  audience. Evaluate feedback from current clients, your email database, topics  of interest with competitors, etc., to see what potential attendees are most  interested in hearing/seeing.
• Use the best  presenters: Secure top speakers in the market/industry who not  only present an outstanding, educational event, but whose names will entice  attendance. Potential attendees searching social media platforms, YouTube,  etc., can discover your prominent speaker and connect directly to your  event.
• Follow-up after the event: Ongoing  communication after the event generates valuable feedback. Surveys,  interactive post-event analytics, and social media applications continue the  flow of information. Great follow-up can convert current attendees into  regular participants for future events.

Xyvid, Inc. is setting the standard for hi-resolution dynamic streaming in  the marketplace.