Audience Interaction: The Evolution of Xyvid’s Second Screen Experience


In  the corporate world, webcasting has slowly become a commodity. A few years  back, Streaming Media Magazine conducted research revealing that 15 to 25  percent of firms looked to cut funding from their event planning departments  in order to save money proving that live events are becoming too expensive to  sustain1. Today, we’ve seen that number grow to more  than half of all event clients cutting budgets (and teams) to a bare minimum  and compensating by using the efficiencies of virtual broadcasting to extend  their communications outreach.

Through our innovation to makes these events great, our clients  saw the creation of second screen experiences when we launched it in 2014.  The Xyvid Second Screen Experience was an innovation aimed to increase the  interactivity between a virtual event audience and a live speaker. This  dynamic type of broadcast allowed the audience to watch a virtual event on  any device and follow along with presentations while providing the speaker  with the ability to receive feedback, pose questions, and poll the thoughts  of the audience. But now even that has become more common by providers than  not. This is where Xyvid leads the charge in innovation, finding the next  frontier of webcasting deliverable by innovating the newest approaches to  webcast audience interactivity.

his year Xyvid releases a Complete Audience Engagement tool set  poised to create in-event excitement, boost brand recognition, extend event  content retention and contribute actionable data back to companies and  presenters of maximum event success and message delivery. The idea of  constant interactivity during a virtual event is a driving force inspiring  Xyvid to further connect audiences, presenters and content.

The notion of the complete audience engagement provides a new  level of connectivity within webcasting. Xyvid’s innovations add a unique  element to virtual, live, and hybrid events because it allows the audience  and speaker to communicate ideas in a way that has been transformed by  technology. These are revolutionary enhancements that will set the pace for  all future interactivity developments in webcasting. It is something to be  seen and experienced.

For a summary watch the video or contact  Xyvid for a complete demo.

12009. Streaming Media Magazine, "Industry  Perspectives: The Business Case for Event Webcasting", Hugh Taylor.